Get Engaged: Social Media Services from Watts Media
Create new and meaningful ways to build your brand and connect with your customers with social media services from Watts Media. Create a strong online presence that increases engagement with your audience through advertising, informative videos, interactive posts and comments and other beneficial methods of communication.
Watts Media creates scalable social media strategies that will get your business noticed for all the right reasons while protecting your brand image and reputation. We can show you the common mistakes most businesses make when starting out with social media marketing and help you avoid them. We can also help you maximize your existing platforms so they power up your business and provide actual, measurable value, whether that is increasing revenue, driving new traffic to your website or simply showcasing the human side of your brand.
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Key Social Media Marketing Benefits
Social media marketing is not a marketing fad or passing trend. Half of the planet — that’s over 4.76 billion people and counting — has some form of social media. In America, 72% of people have at least one account on a social network, a number that has grown significantly from the 5% the Pew Research Center first recorded in 2005. To sum it up more simply, most of your customers are engaged in social media in some form. The question is, are you? Let’s move beyond simple stats and look at the real-life dividends a digital presence can pay out when it comes to brand promotion, engagement and growth.
Social media posts provide businesses with one of the easiest ways to engage with your customers and build relationships without a face-to-face conversation. While your company website is the structured, professional “face” of your brand, social media allows you to showcase the heart and personality of your company with your audience. Share social media content such as videos of your employees, or post engaging polls about upcoming product launches and hop into the comments to communicate directly with your followers. Social media is also an excellent tool for local businesses who want to build relationships with their customers and develop deeper ties that make them an integral part of the community.
Every touchpoint is an opportunity to build brand equity, and social media is no different. It allows you to provide social proof that your business is worth doing business with. The types of content you share offer endless possibilities for reinforcing your brand’s values and sharing your mission with the world.
The days of a potential customer simply “stumbling upon” your company website are in the distant past. Today, you need to use every tool available to beat your competitors, from improving SEO and SEM to creating a presence on popular social media channels. Create ad campaigns that send viewers to your website, enlist your biggest fans to share it or engage across various platforms to create buzz around your brand. The platform you choose will depend upon the unique needs of your business but rest assured that there is a channel that will work for you.
Are you looking for another way to sell directly to your customers online? You do not need to restrict all sales activity to your brick and mortar storefront or your company website. Platforms like Facebook and Instagram provide tools for product sales that allow a customer to buy your items without leaving their favorite social media platform. Use social media advertising to promote your product to customers. Then, let the platform close the sale with easy shopping tools that allow them to pay without leaving the site. Removing the extra step to navigate to your website can boost your sales in a big way.
Social media platforms are an affordable way to test out marketing and lead generation strategies before investing in a full-fledged campaign. Check out how a concept will perform in a new market, explore new campaign messaging, design product polls or dig deep into audience insights like age, income or other demographics to put your theories into practice. You can even use social media to develop an online presence before investing in a website.
Or, drive new customers to your website with convenient, built-in forms and lead gen tools that make it a snap for customers to fill out and click send. On top of all these options, social media provides you with a listening post to learn more about marketing trends, industry trends, the activities of your competitors and unedited opinions about your business.
Fact Check — Why Social Media Matters for All Businesses
We shared a few stats early on, like the fact that more than half of the earth’s population is on social media and that three quarters of Americans have a social media account. Here are a few more facts about social media marketing:
- Facebook and YouTube represent the two largest social media platforms in the United States.
- Facebook has more than 2.9 billion active users worldwide.
- Social media users spend more than two hours a day involved in their favorite platforms.
- 93% of businesses use social media.
- Paid social media advertising is predicted to hit $262 billion by 2028.
Bringing Your Brand to These Top Social Media Platforms
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Platform |
Best for … |
Ad Options |
Unique Features |
|
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Engagement, advertising, brand building, event promotion |
Image, video, carousel, instant experience, collection |
Enormous audience, detailed analytics, Facebook Shops |
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Product promotion, brand building, advertising, customer engagement |
Photo, video, story, carousel, reels, Instagram Shop |
Reels, brand collab feature, Instagram Shops |
|
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Ads the Click to WhatsApp from Facebook and Instagram |
Drive customers from ads on Facebook and Instagram to direct communication in chat. |
|
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Messenger |
Communication, increasing traffic to website, customer service |
Ads that Click to Messenger from Facebook and Instagram |
Drive customers from ads on Facebook and Instagram to direct communication in chat. |
|
YouTube |
Engagement, increasing traffic to website, advertising, product promotion, communication |
Skippable in-stream ads, non-skippable in-stream ads, in-feed video ads, bumper ads, outstream ads, masthead ads |
Largest video platform in the world, create content or advertise on other existing content |
|
Snapchat |
Customer communication, increasing traffic to website, customer service |
Single image or video ads, lenses, story ads, product catalog ads, commercials |
Collection ads |
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Business promotion, networking, event promotion, thought leadership, brand building |
Sponsored content, sponsored messaging, lead gen forms, text and dynamic ads |
B2B engagement |
|
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Thought leadership, customer communication, advertising, product promotion, event promotion |
Promoted ads, follower ads, Twitter Amplify, Twitter Takeover, Twitter Live, dynamic product ads, collection ads |
Short and sweet messaging |
|
|
Advertising, increasing traffic to website |
Image ads, video ads, carousel ads, conversation placements, Reddit Takeover, Front Page Takeover, First View, Category Takeover |
Front page takeover |
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Product promotion, brand building |
Static Pins and ads, standard width video Pins and ads, max width video Pins and ads, carousel Pins and ads, shopping ads, Collection Pins and ads, Idea Pins and ads |
Promoted pins |
Every platform has strengths and weaknesses in supporting your business ...
Many of their features may even overlap or be quite similar in how they operate. The important takeaway here is that there are numerous options available. Do you want an online storefront? Are you creating a digital information billboard? Do you want to promote events and increase brand visibility? There is a social media platform available for a wide variety of business needs.
Watts can guide you through selecting the right platform(s), as well as strategy development, ad campaign execution, customer engagement. We can also audit your existing profiles and share opportunities for improvement or increased reach. We specialize in social media marketing services for small businesses, as well as medium-sized enterprises. Let us design a social media marketing package that optimizes your marketing efforts while maximizing the results of every penny of your budget.
Social Media Services We Offer
Social media marketing encompasses a wide breadth of services to support your business. Watts performs an initial social media audit to determine your baseline engagement across the top platforms. Depending on your goals, we then determine which areas of focus will work best for your brand, goals, market and budget.
Posting and Engagement
Most businesses start out making a concerted in-house effort to engage with their followers on social media. What they soon realize is that social media management is its own role that requires quite a bit of time to do it right. Watts Media offers social media management services that can take posting, reacting and other forms of engagement off your plate. We follow proven brand-protecting rules for engagement that promote your business without diminishing your brand.
Business Profile Optimization
Is your business profile owning its role as the face of your social media presence? Watts Media can help you transform your profile from a checkbox on the marketing to-do list to a results-driven marketing tool. We can also support your page with dynamic content, branded imagery, personalized videos and strategic tips for engagement on every platform.
Social Media Metrics
We know that the backend of platforms like Meta or YouTube can be quite confusing for many companies. Watts Media provides valuable support as businesses navigate the complexities of conversions, clicks, likes and impressions. We translate the data into actionable steps you can take to improve your social media marketing campaigns.
Social Media Advertising Services
Leading social media giants like Meta (Facebook, Instagram), YouTube and Snapchat provide nearly limitless ways to reach your target audience. You can scale your level of engagement and the type of advertising used up or down depending on your budget or goals. Watts Media leverages a variety of digital advertising tools to create strategic social media marketing campaigns that connect with your audience and create positive brand engagement across multiple popular platforms.
FAQs on Social Media Services
Why is social media advertising effective?
Social media advertising is effective because it sits at the sweet spot of affordability and reach — meaning that you can get your product or service in front of more future customers for less money. The key to maximizing the effectiveness of your social media presence lies in the architecture of your strategy and the support you receive as you execute it.
Which social media platform is best for advertising?
The best platform for social media advertising depends on your target audience. For example, you may have more success with a younger audience using platforms like Instagram and WhatsApp. For an older audience, Facebook could provide increased reach and improved engagement. Watts Media can conduct a social media audit to help you build the right campaign on the best platform for your desired outcomes.
What is paid advertising on social media?
On social media, paid social media advertising (pay-per-click and other options) encompasses a large and diverse range of ad formats. Check out this section to see a sample of the options available. Don’t worry if you don’t see a specific format or platform. Watts Media can work with niche platforms and unique audiences, too.
How might ads on social media differ from traditional advertising?
Social media offers businesses the ability to tune in far beyond the capabilities of traditional print or television advertising. That means that both the reach and specificity of the audience increase dramatically with social media advertising. Not only that, some ad formats can even allow you to engage directly with potential customers. In-feed ads, for example, can be formatted to allow for comments, where you can answer customer questions about a product or service or guide them to communicate with you directly. The scalability of social media advertising is particularly beneficial to small to medium sized businesses because they can tailor their social media marketing strategy to fit their budgets and still achieve results.
How do companies use social media to advertise?
All social media companies have some form of advertising interface that allows businesses to create and execute advertising campaigns. You can work with these platforms on your own or partner with an agency to help you navigate the process and develop strategic campaigns that fit the platform while attracting your chosen customer base.
How much do companies spend on social media advertising?
The amount you spend will, of course, depend upon your marketing budget, the type of ads used and the platform on which they will be displayed. Social media advertising does provide customers with the capability to reach a broader audience on a smaller budget.
Is social media the best way to advertise?
No one method of advertising can be quantified as “better” than another. Social media marketing is just another tool in the advertising arsenal that can help your business. Most businesses will benefit from an integrated marketing campaign that utilizes multiple forms of advertising to maximize the dissemination of your message.
Is social media advertising effective?
Yes, a strategy-driven social media marketing campaign is an effective way to advertise. Companies across the globe are not investing billions of dollars in advertising that doesn’t work.
How much does it cost to advertise on social media?
The cost of advertising on social media can be scaled to fit your budget. You can give Watts Media a call to learn more about flexible advertising and budgeting on social media.
It Pays to Be Social!
Like any marketing tool, social media is just one piece of the puzzle. The synergy occurs when you integrate social media with other core marketing strategies. Contact Watts Media today to set up an exploratory call. We can help you hone in on what your business needs and how social media marketing services can breathe new life into your marketing strategy.
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