Professional Blog Writing Services Powered by Watts Media
Generate new leads, increase customer engagement and build your brand with blog writing services from Watts Media. Blogging has rapidly developed into a critical tool for amplifying a business’s web presence and enhancing overall credibility. More than half of marketers surveyed have noted that blogging helps them attain new customers. More than 77% of internet users report reading blog articles regularly. Is your business’s blog on their list? If it’s not, it’s time to explore the benefits that have propelled blogging from online personal journals to a powerhouse tool for growth and customer engagement.
Table of Contents
Why Does a Business Need a Blog?
Business Benefit #1: Blogs Build Relationships with Customers
It’s 7 times less expensive to keep a customer than to get a new one. Watts blogging services help keep customers engaged beyond the transactions for goods and services. Instead of you constantly pursuing them, they voluntarily keep connecting with you via your non-sales content. When it does come time to make a new purchase or seek out your services, you’re already top-of-mind because you’ve stayed connected between business transactions.
Business Benefit #2: Blogs Create Opportunities to Generate Website Traffic
Directing customers to your website to view the same content over and over is not a sound strategy. A weekly, bi-weekly or monthly blog gives you a fresh new reason to reach out to your customers and welcome them back to your website. With solid content, they’ll want to keep reading. Enhanced with in-content blog links, you’ll also be able to keep your customers engaged longer. Even if they are not buying, they are engaging and their repeat visits will improve your website ranking, too.
Business Benefit #3: Blogs Establish Thought Leadership and Expertise
You’re so good at what you do that you created an entire business around your skills. Blog posts allow you to show your customers just how much you know and all that you have to offer. Writing a blog post on a regular basis can help you instill confidence in your customers that you are the right business for the products and services they need. These types of blogs are especially effective in B2B marketing, where vendor vetting is critical to successful partnerships.
Business Benefit #4: Blogs Offer Lead-Generation Opportunities
A blog is a great opportunity to encourage your customers to stay connected. That’s why it is so vital that your content be relevant and engaging. You want your customers to be enthusiastic about staying in touch. The most popular blogs use solid writing that gives customers a reason to be enthusiastic about sharing their email and other contact information with you. The blog itself can also generate new leads by directly sharing your phone number, website or company email with a call to action.
Content for Humans, Not Robots
- No Content Farming
All of our content is created by Watts Media using our in-house editorial team. We do not outsource content marketing to anyone in order to ensure the integrity and accuracy of all blog content.
- No AI-Generated Content
Our content is created by human writers for human readers. We want your content to add value to your website, not check a box on Google’s backend parameters. Don’t get us wrong, AI is a powerful technology with many useful features. It has its place in a variety of marketing applications — we just don’t agree that your end content is one of them. For example, AI can be used for competition analysis to help you stand out. It can support research when guided by a knowledgeable human who is able to discern which content is authentic and which might be plagiarism or an AI hallucination.
We give you the edge over your competition through content developed by a skilled and experienced team who knows your business, your customers and your goals. We do not develop content for the sake of filling space. We aim to create personal, human-to-human engagement with content that is strategically assembled to engage your customers. The more AI content that is out there, the more successful this strategy of human-crafted content will be.
- No Keyword Stuffing
Keyword stuffing is lazy writing and it will actually cause the exact opposite result you want. Search engines can discern which content has been generated solely for the purpose of including keywords. Watts does not write for keyword requirements; we write for your customers. Then, after we are sure your content is professional, relevant and accurate, we infuse it with the right keywords to push your content to the top of the search results.
The best blog writing services will always prioritize quality of content over the checking of boxes to please algorithms. That’s why Watts blogs have performed so well across multiple industries, platforms and search engines
Performance-Driven SEO
While SEO may not dominate our content, it does play a critical role in the success of your blog. Watts Media utilizes leading SEO research tools to discover what people are researching, how they are talking about it and why. Here are just a few steps we take to ensure your content comes out on top.
- Watts utilizes top-performing SEO tools to conduct in-depth keyword analysis, combing thousands of search terms to find the right keywords to connect with your audience.
- We perform a competitive SEO analysis to explore the topics your competitors are talking about and the keywords they are using and adjust your content strategy accordingly.
- Watts localizes keyword searches within your target marketing areas to further hone in on the write words to drive local customers to your business. Not only that, we take the time to research your target area to ensure we use recommended keywords in a way that is relevant to your audience.
- We leverage link-building and other backend strategies to further enhance your blog and create new opportunities to guide your customer deeper into your website.
- And more! We have many more tricks up our sleeves to increase your reach and outperform your competitors, but we can’t share every spice in the secret sauce. Contact us today if you’d like to talk more about SEO and its impact on your blog.
Blogging with Integrity
Watts Media creates blogs with information gained through extensive research. We utilize vetted, professional sources to create your content so you never have to worry about the embarrassment of accidentally sharing false information. Furthermore, we cite our sources through links, footnotes and within the blog itself to ensure your business won’t have to deal with concerns about plagiarism.
Whenever possible, we check stated information against three unique sources to gain a consensus on the final data presented. If we can only find one source, it must be reputable enough to stand on its own or we won’t use it. We are also cautious to use sources that won’t detract from your brand image. Protecting your image and showing care for your customers is a foundational component of our article writing services.
Who Can Benefit from a Business Blog?
The answer to this question might surprise you because the answer is … every business. Whether you sell tiny obscure widgets to a small-but-loyal customer base or own one of the top-performing companies in the world, a blog will enhance your website, your business and your brand perceptions.
Industries We Serve:
- Automotive
- Home services
- Health care
- Chiropractors
- Mechanics
- Dentists
- Food and beverage
- Tech
- Startups
- And more!
Blogging Platforms and Interfaces:
- Blogger
- WordPress
- SquareSpace
- Tumblr
FAQs About Blog Writing Services
Can I write my own blog?
You can write your own blogs, but you likely won’t have the same impact you would if you hired a professional. As you can see from the content above, business blogging is about far more than just picking a topic and writing about it. If you would like to write your own blog but want help getting started, consider consulting with Watts on how to optimize your content to ensure it does the job it is supposed to.
Can Watts ghost write my blog?
Absolutely! Our editorial team can create blogs in your voice and cover the topics that matter most to your business. No one ever has to know there’s a man behind the curtain — it will all look and feel just like it came from you. We have adaptive writing styles that can achieve your desired brand “voice,” so you can have your blog be as high-level and technical or easygoing and fun as makes sense for your business.
What sort of topics can you write about?
Watts develops a content plan that touches on the core needs of your audience and the products and services that your business offers. Of course, there’s always room to have a little fun, too, especially if fun is part of your brand. Watts typically generates a long list of potential blog post ideas after meeting with our clients and analyzing their existing brand and online presence.
Which blogging platform should I use?
The platform you choose should integrate with your website to make the user experience simple and easy for readers. Watts Media can help you determine the right platform for your business.
How long should blog posts be?
Your blog post length will vary depending on the purpose of the article and several other factors. Watts Media blog writers rely on data and best practices for your industry, article topic and intended audience.
How many blog posts per week?
As with length, the number of blog posts you share each week depends on several factors. Who is your audience? Do you have enough material for multiple weekly blogs or should you post less frequently? How engaged is your audience right now? What is your goal for content creation?
Optimize Your Website with Blog Post Writing Services
Watts Media can breathe new life into your digital marketing strategy with SEO blog writing services. Contact Watts today to set up an exploratory call about adding a blog to your integrated marketing strategy. We’ll discuss your needs and your current marketing strategy and show you how content writing services can transform your online presence.
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