Attract New Customers. Amplify Your Message. Search Engine Marketing Services from Watts Media.

If your website is the digital equivalent of a brick and mortar building, then search engine marketing (SEM) is the collection of digital billboards, signage and ads that guide your customers to their ultimate destination — your products and services. Search engine marketing describes the practice of utilizing paid marketing to put your business front and center in the world’s most popular search engines, such as Google, YouTube, Bing and DuckDuckGo.

Watts Media can support your business with search engine marketing services like pay-per-click (PPC) advertising, remarketing, SEM consulting. We partner with small to medium businesses to provide innovative strategies that power up your marketing goals.

Table of Contents

Precision Pay-Per-Click Advertising that Zeroes in on Your Target Audience

Pay-per-click advertising helps business owners make their presence visible in search engine results pages (SERPs). Pay-per-click ads rely on competitive keywords — search terms typed into search engines by users to find specific information.

There are several benefits to pay-per-click advertising, especially for smaller businesses with limited marketing budgets. The first is that you only pay for an ad when a potential customer clicks on it. The cost per click depends on the maximum price you determine when establishing your paid search parameters. 

Watts utilizes leading keyword research tools to determine the keywords you want to bid on to ensure your marketing dollars deliver results. Our PPC ad campaigns are designed to target your specific audiences and their unique search queries. Our expertise gives you the advantage so you aren’t left gambling on on your best guess. 

A map with a red pushpin stuck in a location.

Innovative SEM Solutions for Every Business

At Watts Media, we believe that every business deserves superior digital marketing services, no matter the size of their operation. Our SEM agency provides a suite of services designed specifically for small to medium businesses looking to increase their reach, improve conversion rates and grow their revenue. Search engine marketing is not just for the big businesses that already have broad brand recognition and multi-million dollar advertising budgets.

Watts Media can make SEM work for any business, including yours. We have extensive experience developing high-performance digital advertising campaigns designed to improve marketing outcomes. Our formula for SEM success works whether you’re a one-woman show, a family business or a growing enterprise. Check out our top SEM solutions for SMB enterprise.

Microsoft Ads

While Microsoft’s Bing has captured a much smaller portion of the market than Google, the search engine still provides a valid and cost-effective way to reach your target audience with paid ads. Watts Media can help your business engage with this underutilized platform to help you display your ads on Bing SERPs. 

Bing ads have the potential to stretch your marketing dollars further when structured to maximize user search terms. Your business can even reach users on DuckDuckGo using this advertising platform. 

Google Ads

Watts Media has unparalleled expertise in creating comprehensive SEM campaigns utilizing Google Ads. We leverage innovative marketing tools to tune in to the keywords your customers are utilizing when they hop online in search of your products or services. We maintain our Google Partner status(NAME SOME CERTIFICATIONS), follow all policies to ensure compliance with Google terms and conditions and stay current on all new updates and changes within the platform. Watts can support your business with targeted advertising utilizing:

  • Search Ads
  • Display Ads
  • YouTube Ads
  • Video Ads
  • App Ads
  • Promotes app downloads for app owners
  • Google Local Service Ads (GLS)
  • Product Listing Ads (PLA)
  • Smart Campaigns
  • Discovery Ads
  • Performance Max Ads
Mobile App Advertising

In-app advertising allows you to advertise to potential customers as they play their favorite games or work in other apps on their smartphones or tablets. Watts can develop display ad campaigns targeted to apps and even specific app categories.

Remarketing

Do you notice customers visiting your website and leaving products in the shopping cart without completing the transaction? Do you get regular web traffic but no calls for service? You’re not alone. Adobe’s Marketo notes that 96% of customers are not ready to buy the first time they visit your website. Watts Media uses Google’s and Bing’s pixel and the tracking technologies from Google, Bing, Facebook, and other advertising providers to keep your business top of mind for customers who have already shown interest in your products and services.

Geofencing

Target new audiences using mobile location technology tuned in to a specific geographic location. Geofencing is a helpful way to increase in-person visits to your physical location. You can even utilize geofencing to catch your customers’ attention as they shop in your store — email sign-ups, surveys and text ads can help you keep your customers engaged long after they leave the store.

Programmatic Advertising

Are you considering automation for your media buys? There are many benefits to programmatic advertising, from eagle-eyed insights into how your campaign is performing, to enhanced audience targeting and streamlined efficiency. Watts Media can guide your business through the process of implementation with insights and support that help you maximize your investment.

SEM Advertising Process

Our team takes a deep dive into your business to gain a clear understanding of your products and services, as well as your mission, vision and goals for digital marketing. 

Watts Media ensures that everyone agrees on the scope of work and the goals for collaboration. 

The Watts team will conduct a thorough audit of your competitive landscape and hone in on the keywords your target audience use to find what they need online. We utilize leading SEM research and development tools to compile the comprehensive data that informs our strategy.

Based on the results of the initial exploration meeting, keyword research and competitor research, Watts will develop a strategic action plan for moving forward with search engine marketing

Watts will outline the proposed strategy for SEM implementation. This meeting allows all parties to share input on objectives, budgetary concerns and any other issues before kicking off the next phase. 

Watts will create optimized landing pages designed to boost conversions after customers click on your ads. 

Watts will set up a coordinated ad campaign supported by strategic copywriting for all ads and supporting content.

Your campaign will launch in accordance with your SEM timeline.

Watts monitors the progress of your campaign from start to finish. We provide periodic reporting and analysis to provide status updates about the success of your campaign.

Watts’ reporting process allows our team to make ongoing optimizations based on the results of your campaign. This will ensure you maximize your marketing budget and achieve the results you desire. 

Search Engine Marketing Consultant Services

Watts Media offers a wide breadth of SEM consulting services, from a la carte SEM services to full-scale SEM support that bolsters your existing marketing department. We work right alongside you and your team, providing necessary support where needed. Watts can help your team create SEM ad copy, develop remarketing campaigns, perform keyword research, conduct search engine marketing analysis and add a much needed digital boost to your advertising budget. 

Top-Performing Platforms for SEM

With search engine marketing, where you advertise is just as important as the content of your ads. Watts Media has extensive experience developing and executing ad campaigns across all of the top search engines utilized by your customers, including:

  • Google Ads
  • Bing Ads
  • And more!

Frequently Asked Questions About SEM Services

SEM stands for search engine marketing

Search engine marketing leverages paid advertising to get your business front and center on the search engine results page (SERP). 

SEO (search engine optimization) describes the optimization of your website, such as adding new pages and improving existing pages to increase your position in organic searches. Search engine marketing utilizes paid advertising to propel your website to the optimum position on the search engine results pages (SERPs). 

SEM is targeted advertising strategically structured to attract the customers you want to do business with. While your business may be able to gain customers through search engine optimization, SEM significantly increases your reach, allowing you to get your products and services in front of potential customers as they navigate the internet searching for businesses like yours. Local search engine marketing can help small businesses compete with larger competitors.

Watts Media provides SEM services to SMB enterprises throughout the United States. 

The best way to get started is to call in an expert. Watts Media can help you get a handle on your search engine marketing, whether it is providing support in a consultant capacity, running your SEM campaigns or providing a la carte services that help boost your business. 

Watts Media provides periodic reports to show the progress of your SEM campaigns. We gather data from our own reporting methodology, as well as data from your Google Ads account, Bing account or any other search engine where you advertise.  Additionally, we use reporting to make continuous tweaks to your campaign to improve results. We understand that digital marketing can feel like tossing money into the ether. Watts Media works hard to be transparent and provide consistent communication about the status of your campaigns so you can have peace of mind that your advertising dollars are being spent responsibly. 

When using SEM, your ads can appear in a variety of formats. From static ads that are placed in sidebars, to full commercials on platforms like YouTube, there are several options available to fit your needs and your budget. 

W

Expand Your Reach and Increase Conversions with SEM Services from Watts Media

Don’t let your business get buried by online clutter. Gain the advantage over your competitors with proven SEM strategies from Watts Media. Our search engine marketing company can help you optimize your approach to digital marketing through strategic pay-per-click ad campaigns on leading search engines and other innovative SEM services. Schedule a call today to learn more about our options for small to medium sized businesses. We would love to help you make your business center stage. 



More insights from Watts Media ...

Marketing challenges and email solutions
Blog
Bridgett Harris

4 Marketing Challenges and How Email Can Solve Them

Table of Contents 4 Marketing Challenges and How Email Can Solve Them Is your company facing marketing challenges like low customer retention, weak lead generation or struggles to make any gains due to a limited budget? These are common problems that can threaten the success of your business. Getting your

Explore ...
buyer's journey ZMOT
Blog
Bridgett Harris

ZMOT: Zeroing in on the Zero Moment of Truth

Table of Contents ZMOT: Zeroing in on the Zero Moment of Truth for Improved Sales and Customer Engagement If you’ve been delving into research about successful marketing for any length of time, you have likely come across the “zero moment of truth” (ZMOT). It’s a concept that is a little

Explore ...