4 Marketing Challenges and How Email Can Solve Them
Table of Contents 4 Marketing Challenges and How Email Can Solve Them Is your company facing marketing challenges like low customer retention, weak lead generation or struggles to make any gains due to a limited budget? These are common problems that can threaten the success of your business. Getting your name out there, building a […]
ZMOT: Zeroing in on the Zero Moment of Truth
Table of Contents ZMOT: Zeroing in on the Zero Moment of Truth for Improved Sales and Customer Engagement If you’ve been delving into research about successful marketing for any length of time, you have likely come across the “zero moment of truth” (ZMOT). It’s a concept that is a little over a decade old — […]
9 Types of Emails and How to Use Them in Your Marketing Campaigns
9 Types of Emails and How to Use Them in Your Marketing Campaigns Which types of email marketing will work best for your business? If you’re just now diving into the deep end of sending marketing emails, you might find yourself a little perplexed at where to begin. That’s understandable – there are a lot […]
What Is Digital Marketing?
What Is Digital Marketing? More than half of all marketing is digital marketing, making it the leading format for advertising, generating brand awareness, creating connections with customers and facilitating product and service purchases. In the last decade alone, digital marketing has grown to dominate the advertising budgets of the majority of companies, whether they sell […]
Shop Small, Shop Local: 2023 Colorado Springs Holiday Gift Guide
If you’re looking for ways to shop small and support local businesses in Colorado Springs this winter, we’ve got a holiday gift guide that can help. We’ve compiled a list of some of the top shops for finding the perfect gift for friends, family, employees, coworkers — or even yourself.